Nowadays it’s really easy to write ebooks and publish them. What you basically only need is a word processor like Microsoft Word and an internet connection to publish the ebooks. You can easily publish these ebooks on sites like Amazon.com or on Kobo. You as a business owner or someone who wants to start a business can easily leverage the power of the ebook! In this article 3 important reasons are mentioned why you and your business should start writing ebooks.
If you are running a business, it’s important that your costumers will look up to you. You will need to show that you are an expert in your field. By writing ebooks you can show that you know a lot about certain topics and this way your costumers will have more trust in you.
When a potential costumer is researching you and your company what will they do? Like everyone they will search some pages in Google. Wouldn’t it look great when for example an Amazon page pops up with an ebook of yours. Doesn’t that look extremely professional? I think it does! The costumer will click that link and check out the ebook. “Wow, how can anyone write more that 20 pages about that topic?! This guy probably knows a lot about it.” There, now you have built trust!
When you are publishing ebooks or providing any other value for free (like blogs), you will reach and potentially build a new audience. This is not only great for spreading the word about your company, but in this new audience there could be some potential costumers. Maybe after reading your ebook where you provided value and where you have shown your expertise, they could become a real costumer of yours!
So this is not only a way to show that you are an expert but this is also a great marketing method. Millions of people visit the Amazon website every month. So placing an ebook is almost the same as placing an ad on internet. The only downside is that you have to write an ebook but there are so many upsides! Here is a third one:
Your main income stream will probably be your business, but with selling valuable ebooks you can generate a new stream of income! Here is an email course where you can learn step-by-step how to publish your first ebook online. With this knowledge you can easily generate more than $500 per month selling these ebooks.
When you really write a bestseller, you can earn a lot of money. For example the famous book The 4-Hour Workweek is still selling like a 100 books every day. If you as an expert in your field can write something like this you will generate a large stream of income! And if you connect the book to your business to the ebook(link to it) will also get you more clients!
I hope I motivated you in this short article to write an ebook. It’s so easy nowadays to publish one online. If you got any more questions, maybe on how to get started, I’ll be happy to answer them!