When you get into Kindle publishing, the book sales are not the only way to make the money. It’s awesome to sell a lot of books every month and create a passive income. But what if Amazon bans your account for no reason or that Amazon goes bankrupt for some reason? You will lose all your sales and your monthly income will get back to zero!
What you want to do is make money from the back-end of Kindle publishing. Build your audience outside Amazon. You can do this great nowadays with the help of email responders, social media and your own website!
One of the best ways to build an audience is through building an email list. You can get an email autoresponder subscription for only $20 per month. If you have built a decent email list the $20 will not matter, because you will earn a nice profit from it every month! When you have the email autoresponder you can send your audience to your ‘landing page’. A landing page is just a website where the people can sign up to your email list.
Put a link of this landing page at the start or finish of your ebook. I would recommend the beginning of the book because even people who don’t buy the book can go to the site. These people use the look inside feature to look inside and go to your landing page.
To get the visitors to sign up, give them something for free. This is the best way to gain a lot of subscribers. This free gift could be a free ebook. This would be your best choice because the audience from Amazon is of course interested in your ebooks!
When you gain subscribers to this email list you can send them an email every week or so. In this email you can tell them about your new ebooks, ebook promotions, other products or affiliate products. Having a large email list is really powerful! Not only for you own book sales but also for other promotions!
Another way to build your audience is through social media. What’s great about social media is that people easier like your page or become friends with you in comparison with building an email list. You can easily get 1000s of followers on twitter, facebook or any other social media. When you compare it to an email list people are less likely to do what you send them through social media. With social media people just scroll through their news feed and don’t really read everything.
But there are 2 really great things about social media. The first one is the snowball effect. When you post something and someone shares or likes it, all his or her friends also see your post. Maybe one of those friends will like your post and this can go on and on! This way you can reach a lot of people.
The other great thing about social media is that you can send several post per day. If you send several emails for example, this will be seen as spam. But with social media a lot of (valuable) post are only a good thing. This will get you more likes, shares and eventually followers!
Social media is also a must have when you want to build an audience besides of Amazon only!
It’s great to have your own website when you are a Kindle publisher. A website is a place people will visit more often that your Kindle author page. Through this website you can talk about your latest books and promote them. On this website or blog you can put great articles on a regular basis to have the audience come back every now and then.
A website is also a great place to make money with other sources. You can make money by placing ads on your website or you can promote affiliate products. A website is also a great place to build your email list with. I hope you understand by now that the best strategy would be to combine them all!
Combine them all!
Make a website, promote your email list and build a following with social media. This is the best combination to make the most of your authorship!